What We Aim to Achieve

Homepage traffic for sltrib.com from Jan 2021 until May 2024

Since 2021, homepage traffic for The Salt Lake Tribune has declined, with 83% of visitors entering via article pages. This shift highlights the need to rethink article layouts. With only 17% of traffic coming through homepages, optimizing article pages is vital for audience engagement and business sustainability. The Article as Homepage Toolkit is designed to help newsrooms rethink how they present their content by making the article page the central entry point for readers. With shifting audience behaviors and declining homepage traffic, it’s more important than ever to ensure that article pages serve multiple functions—engaging readers, guiding them to more content, and encouraging deeper interaction with the publication.

This toolkit provides actionable strategies, best practices, and real-world examples to help newsrooms optimize their article pages. Whether you’re looking to improve navigation, enhance reader engagement, or incorporate elements that drive subscriptions and memberships, this guide will walk you through the process. Our goal is to equip newsrooms with the knowledge and tools needed to create a seamless and effective article-first experience.